Your business can likely use some improvement, but this is not a bad thing. Improvement keeps your business up-to-date so that customers can have the best experience possible. There are several ways to improve your business and increase potential growth in your company.
Get to know your customers. As a local business, it is important to get to know your customers. The demographics of your area should be used so that you can effectively target the market and their needs. For example, businesses in a college area should try implementing some sort of student discount or rewards program. This gives customers an incentive and appeals to their demographic. Businesses in areas filled with professionals should try a 2-for-1 special to increase foot traffic and awareness of your cleaning business.
Make your dry cleaning services convenient. The process should be hassle-free so that customers know you can be trusted with their clothes. Make sure orders are on-time and that customers know exactly when their clothes are ready for pick-up. Problems should be communicated to the customer immediately so that they do not show up for a garment that is not ready. You can send text messages or emails to remind them of pick-up dates and times.
Be your authentic self so that customers know they are getting the real deal. You may not get to converse with customers as much as other businesses do, so it is important that they are greeted with a smile and that the services are rendered professionally. You can even reach out to customers via a newsletter or text messaging service. A dry cleaning pos system is one way to streamline your business so that keeping track of and reaching out to customers is easier and more organized.